LET ME TELL YOU ABOUT US:

Rodina Automotive is a locally-owned auto parts and accessories store in a small town, about 15 miles away from a larger metropolitan area. It is a new business, started by a family that owns a local Ford Dealership. Rodina is the Czech word for family.

The parts part of the business will be mostly wholesale to local repair shops. The accessories part of the business will be retail and probably mostly to pickup truck owners and performance car owners.

The brand is about old-fashioned service.

The (interim) tagline: Service like you used to get.

HERE IS WHAT WE NEED:

A logo that says warm, friendly, old-fashioned.

Most important is a unique font presentation. Please dont use common or widely accessible fonts. The font presentation is very important, as important as any icon you might create.

For a color scheme, use yellow, blue or orange, or a combination of, as your primary color.

The logo should have a horizontal orientation, not vertical or square. It will be used on the website, on printed materials, exterior signage, and advertising.

Questions? Fire away!

OUR TARGET AUDIENCE IS:

Target customers are men, primarily blue collar.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Try not use a car or truck in the logo, unless it is really unique.