• Award$250
  • Entries133
  • Creatives25



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Creative Brief

Who are you?

What do you do when your heart, your parents, a world-famous talent scout, even the voice of God, all tell you that youre going to be somethingand youre not. Ned Massey

Discovered by John Hammond, the legendary Columbia Records talent scout who discovered and signed artists such as Count Basie, Billie Holiday, Benny Goodman, Aretha Franklin, Leonard Cohen, Bob Dylan and Bruce Springsteen. The rock impresario Bill Graham agreed to manage him. There were articles in the Wall Street Journal and L.A. Times, and a feature on the CBS Morning News.

So why have you never heard of Ned Massey?

BLOODTIES charts the meteoric trajectory of Ned Masseys life and career from his troubled childhood, to major recording contract, and the tragedies which left him bitter, angry, and set on destroying himself. At rock bottom, having lost everything, something happenedsomething that changed everything.

BLOODTIESis a semi-autobiographical rock musical by Ned Massey, with Ned playing himself. There is a 4-person ensemble (2 men, 2 women) playing a variety of roles, including: Neds mom & dad; his girlfriend (a singer who makes it in Nashville while he struggles); John Hammond; Bill Graham; Cassiel (the angel.)

Two main points of the story:

Ned got a message from God when he was 16 that he would be discovered by John Hammond and the message was so real and so persistent that every decision he made for the next 8 years was based on that message until he found his way into John Hammond's office. Over the following 10 years, there were 3 more messages from God, all as unexpected and seemingly impossible as the first, but all of which also came true -and not necessarily for the better.

The title BLOODTIES addresses another major story point. Ned had a physically and emotionally abusive father (who was himself abused byhisfather), and a mother who didn't stand up to him. His parents were devout Catholics, so this disconnect between their actions and their faith led Ned not to believe in God, so the messages were all the more unexpected. Ned struggled to not only deal with the emotional damage done by his father, but also to learn to forgive and love his father, despite what had happened. This is ultimately a story of forgiveness and Grace.

What do you need?

Logo to be used singly and in combination with show image (a separate project being posted on crowdSPRING) in postcards, business cards, posters, email blasts.

Who Is Your Audience?

20-60 year-old theater-goers. This is ultimately a story of forgiveness and Grace, of learning to let go of anger and pain, finding peace in accepting where you are in life instead of focusing on where you think (or others think) you SHOULD have been.


We Like These Examples

Many great examples on http://www.theatrelogos.com/logos.php
I like seeing elements from the show in the lettering. "Gypsy" and "Thoroughly Modern Millie" are just 2 examples that did this.
Could a guitar be used for Bloodties?

We Absolutely Must Have

"Bloodties" is all one word.



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