• Award$200
  • Entries90
  • Creatives25

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Creative Brief

Who are you?

This logo is for a start-up driving school. We are who you go to when you get a traffic ticket. We offer classroom classes. We are certified by the Arizona Supreme Court, and no one wants to come to our classes (it is intended to be a type of punishment). BUT, we are a fun, woman-owned company who will treat all of our customers with respect. Our motto is "Glad you're here, hope we don't see you again"-- because if we do our job correctly the driver is safer, won't get another ticket and won't have to take a class again. We think we're pretty witty with the name Roadrunner since we are in Arizona (lots of roadrunners here) and it's a vision of someone driving too fast.

What do you need?

I need a logo that I can use on biz cards, letterhead, handouts and a website. I am creating everything now so I don't have any font or color requirements. I do want the logo to look good in black and white or color.

Who Is Your Audience?

My audience are shoppers who have recieved a ticket, need to take a driving class, and are comparing the schools available via web. Also, anyone who comes to any of my classes will receive handouts with the logo. And others who are involved with the Supreme Court who will see my documents.

Requirements

We Like These Examples

I want to be fun and professional, and not copying of THE cartoon Roadrunner. I'm okay incorporating a desert theme, but not overwhelmingly.

We Absolutely Must Have

A roadrunner!

Materials

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