Road Runner Sports
What do you do?
RRS is a retailer of running & walking shoes with a customer loyalty club called the VIP Family. VIP Family Members enjoy the biggest savings, exclusive VIP-only discounts, extra special customer care, guaranteed lowest prices, and special VIP-only events. VIPs comprise the majority of RRS customers.
What is the exact name you would like in your logo?
VIP Family (with tagline: Win Together!)
What is your industry?
Running, Walking & Fitness
Describe the target audience for your logo
The Road Runner Sports Customer leads an active lifestyle. They range from the competitive runner, to the active walker, or to the gym rat. Value is important, but what really keeps them coming back to Road Runner Sports is the amazing, high-energy, WOW! experience they get when shopping with us. They seek comfort, style and function delivered in a fun, friendly, and very accommodating way.
What are the top 3 things you would like to communicate through your logo?
- The VIP Family is so great that everyone should become a VIP.
- Join VIP and youll be part of our great family of passionate, fun-loving runners & walkers
- Logo should be fun, playful (not juvenile), and make customers smile and feel great.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Logo style: image with text. Admired logos: Road Runner Sports, Adidas, Nike,
What colors do you want to see in your logo?
Orange (Pantone 716C), Blue (Pantone 285C), White
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
Print, Web, Retail Signage
Do you have other info or links you want to share?
Road Runner Sports website: roadrunnersports.com
Goals of the VIP Family Membership:
Engaged Members feel special, proud to be a part of our family
Brand Advocates passionate and loyal to the brand, not just low prices
Surprise & Delight recognize with the right perks at the right time
Represent RRS Culture FUN! Your extended family. Youre special. We care.
- Logo with words VIP Family
- Tagline included in logo: Win together.
- A simple icon similar in style to a mobile phone app
- Icon should be able to stand alone and be incorporated into the logo
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