• Award$600
  • Entries208
  • Creatives70



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Business Info

Business Name

River Moon Coffee Roasting Corporation

What is the exact name you would like in your logo?

River Moon Coffee

Target Audience

What is your industry?

Food & Beverage

Describe the target audience for your logo

Age: 18 - 90+
Sex: Inclusive
Location: St. Croix River Valley, MN (http://www.hmdb.org/marker.asp?marker=30...)
Income: $50,000.00+
Occupation: All
Education: All levels
Lifestyle: Active and involved with friends, community, and tend to have discretionary time to cultivate interests and hobbies.
Values: Enjoy and appreciate good food, things that have aesthetic appeal
Interests: Varied and diverse

What are the top 3 things you would like to communicate through your logo?

Nature-based, refined, aesthetic sense

Nature-based, refined, aesthetic sense interfaced with human desire for pleasure

Human-earth consciousness

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Image only of a woman holding a coffee cup, slightly provocative yet tasteful. We are striving for a minimalistic image of her that combines moon and water elements with the water running through her body/image. She should be of unspecified ethnicity, and the vibe of the overall design should have a slight whimsical feeling.

What colors do you want to see in your logo?

Aquamarine & silver

What colors do you NOT want to see in your logo?

Crayon-box colors

Where will your logo be used (print, website, etc.)?

Print & website

Do you have other info or links you want to share?

Please see attachments for files that provide insight on style & concept.



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