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LET ME TELL YOU ABOUT US:

www.henningshootsguns.com. I'm a professional competition shooter who also manufacture gun parts and now will be making an AR-15 rifle for competition. We are located in the foothills of the Rocky Mountains in Colorado. I was born in Norway which of course has viking heritage.

HERE IS WHAT WE NEED:

Needs to be able to be engraved or laser printed on the rifle receiver. Should be interesting and create a desire to buy the rifle also because of a cool design. Images of rocky mountain outlines can or should be used as an important element. Name "Henning" needs to be part of the design or kept separate so that a symbol without name can be used. Name "Competition" can be part of the design or a symbol to replace 'competition' feel. Norwegian viking heritage symbols can be used combined with Rocky Mountain mountain outline. The mountain tops can mean the mountains of Colorado or Norway which is a great double meaning. Shooting competitions is about 'fighting' so a partial (essential part of a) viking warrior in battle in the mountains is an idea. Symbolizing strength, power, determination, victory. I have an adventurous spirit who travel a lot as you can see from the website. Creating a strong fighting spirit, yet friendly image of me and my products that people want to associate themselves with is the goal.

OUR TARGET AUDIENCE IS:

Descerning competition shooters demanding a superior quality rifle to the smallest detail. I have a reputation for creating high quality parts and with this rifle, the logo needs to reflect the same. Every part of the rifle will be built with high quality aftermarket parts that represents inventions and quality engineering from not just me, but other market players combined. The customers who buy this rifle, not only buy it because of my rifle receiver, but other quality manufacturer's parts used to complete this rifle. To give you an idea, this means the barrel, the handguard, the trigger, the stock is desired components from other manufacturers.

WE LIKE THESE DESIGNS:

Simple, black/white or two-color that can be engraved or laser printed onto the gun as one color. should be symbolic, easily recognized and will also be on business cards, website, t-shirts etc. Small and simple enough to be on the rifle receiver, but also can be blown up to look good on a t-shirt.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

It does not have to have a mountain or viking theme at all if you have some other creative idea. Emphasis would be on wanting to buy the rifle for the logo (added bonus to the customer). Cool, man, cool !

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