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LET ME TELL YOU ABOUT US:

"Richer or Poorer" is a new men's accessories brand targeting the contemporary men's market. To start, we will be focused in one specific accessory category, with plans to expand into a broader offering fairly quickly.

Our target customers will find our brand through higher end department stores (Nordstrom, Neiman Marcus, etc.) and e-commerce sites.

Although our products themselves will be reasonably priced, they will be purchased as an add on to higher priced products like designer denim/t-shirt/sneaker collections. Because of this, the brand image/logo needs emanate the same level of style.

HERE IS WHAT WE NEED:

1- We will need a basic logo using just the words "Richer or Poorer" of "Richer/Poorer" (dropping the "or")and incorporating a thin, green line.

2- We will need a secondary logo using just the "R" and "P". This can be done in uppercase or lowercase letters, and can look more abstract than just the obvious letters.

We want this to be very clean and basic, using white, black, possibly grey and a hint of green simply with the incorporation of the thin line.

OUR TARGET AUDIENCE IS:

Our audience is a male 20-45 that does already shop. He is particular about the clothes he wears, and doesn't leave the shopping to his girlfriend.

This shop-enjoying-man knows what brands he likes and is excited when he finds something new. He keeps his attire simple, but appreciates the finer details. He is not a fan of Ed Hardy, loves Theory (www.theory.com) and knows exactly how his Varvatos suit should fit him.

He is successful - working hard while maintaining an active lifestyle. He lives in a bigger city, drives an Audi, loves his iPhone, prefers bars over clubs, and speaks to his mother often. He reads the Wall Street Journal and Details, but secretly enjoys a gossip rag now and again.

WE LIKE THESE EXAMPLES:

Really simple logos and designs. They must be clean, to the point, have some style, and be witty.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Both a basic logo with just the name, and a logo using the letters "R" & "P".

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