Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
Food and Beverage
What are the top 3 things you would like to communicate through your logo?
What logo styles do you like (image + text, image only, text only, etc.)
IMAGE + TEXT
Do you have any other info or links you want to share?
PRGM stands for PROFITABLE REVENUE GROWTH MANAGEMENT. This is a good definition from wikipedia:
Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.
The discipline of revenue management combines data mining and operations research with strategy, understanding of customer behavior, and partnering with the sales force. Today, the revenue management practitioner must be analytical and detail oriented, yet capable of thinking strategically and managing the relationship with sales.
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