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Updates
Background
Industry
Entertainment & Sports
About Your Company
ABOUT US: Started by a few friends (all moms living in Boulder, CO in our 40s) who just love roller skating and how FREE it makes us feel to be on wheels! We're starting with getting this logo designed, and the next step is designing a line of t-shirts and other merchandise. Ultimately we're opening an acutal roller rink, but that will take some time. We're doing this to not just offer skating and social options for people of all ages, but also to bring the community together in a time where people are disconnected and divided.
TARGET AUDIENCE: People who love roller skating. So far our biggest fans are women in their 40s who grew up in the 1980s at skate rinks on the weekends. However, we'd like the design to be all inclusive of genders, kids and adults since this will be a community gathering place and all are welcome. There will be parties, events, classes and socials at this rink.
Execution
Logo Usage
Print
Screen / Digital
Clothing
Signage
Outdoor
Preferred Logo Style
Image + Text
Adjectives
Colors to Explore
Red
Aqua
Brown
Logo Text
Skate to be Free
Top 3 Things
1. Retro
2. Fun
3. Freedom
Additional Info
We are opening a skating rink (for kids AND parents) that allows people to come as they are, and skate to be free. The rink will fund non-profits who help marginalized people. (LGBTQ, immigrants, women + girls, etc.) It will be new, clean, retro themed and will also have a bar and restaurant. This is NOT the typical old gross, dark roller rink with weird neon shapes on the carpet!!! Think big windows, polished wood floors, Pac Man, disco balls, amazing music, retro style (atari games, action figures, orange crush bottled drinks) We like the colors red, aqua, orange, brown - but I'm open minded. See attached for some pics we're using to inspire our interior design. Here's a Pinterest board here to inspire you with some roller awesomeness: https://www.pinterest.com/erinweed77/roller-awesome/
Materials
Contract
Files
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