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Business Info

Business Name

Carat Smykker & Ure

What is the exact name you would like in your logo?

Carat

Target Audience

What is your industry?

Jewelry sales

Describe the target audience for your logo

70 % female and 30 % male. Age 20-45. Medium-income audience. Most sales around 50$-175$. Audience prefers well-known fashionbrands like Gucci, Calvin Klein, Pandora, Seiko and Guess. Jewelry and watches.

What are the top 3 things you would like to communicate through your logo?

Fashion
Simplicity
Trust

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

A large "C" and a small "carat" or a large "C" and a small "arat". We would like the "C" to be able to change pattern or colour (different patterns or colours within the C). See website www.creuna.dk for example.

What colors do you want to see in your logo?

The big C should have a black/grey and white pattern. The "carat" or "arat" should be black/grey. Regardless of this description we are open for suggestions...

What colors do you NOT want to see in your logo?

Orange, pink.

Where will your logo be used (print, website, etc.)?

Print, website, business cards, basically everywhere.

Do you have other info or links you want to share?

See our current website for our brands www.carat-smykker.dk
See Creuna Denmark (digital agency) for a logo design we like www.creuna.dk

Materials

Contract
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