• Award$500
  • Entries205
  • Creatives68

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LET ME TELL YOU ABOUT US:

Synergy Restaurant Consultants is a team of dynamic and highly ethical restaurant management professionals that bring big ideas to the table to create sustainable brands and drive bottom line performance.

The cornerstone of our brand has always been innovation and efficiencies for the foodservice industry. Synergy Restaurant Consultants is known for innovation strategies ranging from concept development, food and beverage strategies, menu, restaurant design, marketing, training and hospitality initiatives.

As efficiency experts, our team develops strategies to improve our clients financial performance by implementing proven solutions that will reduce food, beverage, labor and operating costs while maximizing productivity.

Our Restaurant Consulting Team specializes in new restaurant start ups and turning around struggling or financially distressed brands. Since 1988 Synergy Restaurant Consultants has been a strategic resource to over 200 national and independent restaurant companies from Applebees to ZTejas within every dining segment. Moreover, we have supported 30 of the top 50 national restaurant organizations in the USA.

HERE IS WHAT WE NEED:

Our new logo needs to speak to food and working together to help our client accomplish their goals. The log must be cleaver, professional, interesting and functional. Our old logo had the pictures of the two managing partners but that is an unacceptable look given the fact that we are not the young studs that we were 20 years ago.

When I say functional I mean that we would want to use it on email proposal, business cards and possible stationary. Typically we never send out letters anymore, however, part of our marketing campaign does require the need for us to send out letters in flat envelopes. We see this logo more icon-ish or graphic that speaks to food. One idea that I thought was cleaver was two forks that had their prongs interwoven that shows the coming together which is what we do. This is only one idea and I am not sure it is the best idea.

We are in the process of developing a new web site design and we need to get the logo buttoned down before we engage a web design firm. Please visit our web site at www.synergyconsultants.com

OUR TARGET AUDIENCE IS:

We typically target a more affluent audience who is in the restaurant business or is thinking about opening a restaurant. These people know (or think they know) food and love being in the restaurant business. Our typical client is at least 38 years old and has money. They are a little edgy and they like to see good presentations. Many of our new restaurant clients tend to skew on the younger side.

It is important that they see us as creative, passionate about food and professionals that they can trust.

WE LIKE THESE DESIGNS:

The only design I have ever seen that catches my eye is two forks that come together with the prongs.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

the logo desing must speak to food, the meaning of the name and pop with interest. Graphics that do not address eating or food do not interest us.

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