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  • Creatives28

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Background

Industry

Retail

About Your Company

YANA (You Are Not Alone) is a social enterprise company whose mission is to eliminate loneliness. The company was created around the premise that four words, “You Are Not Alone”, have the power to change someone’s life…and yours.

YANA designs and creates meaningful gifts that help deliver the warm, sincere message that you care. With each use of a YANA gift, one is lovingly reminded that you are there for him or her while delivering these four words, You Are Not Alone.

YANA (the company) donates two percent of every sale to the YANA Foundation. You, the YANA community, will choose where the foundation’s funds are directed. Every quarter we will randomly select a YANA customer and that individual will give away the foundation’s allotted funds for that quarter. The only guideline one must adhere to is that he or she must help people in need with the funds.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Signage

  • Outdoor

  • Other

Preferred Logo Style
  • Image + Text

Adjectives
ModernClassic
MinimalComplex
FeminineMasculine
PlayfulSophisticated
YouthfulMature
EconomicalLuxurious
OrganicGeometric
AbstractConcrete
Colors to Explore

Orange

Logo Text

We need our logo refreshed, meaning we want to keep the shape and feel while giving it a more updated, two dimensional or three dimensional look if that makes sense. Also we have the words You Are Not Alone under the word YANA and we need these four words larger as many don't immediately get YANA stands for You Are Not Alone. The words can remain underneath or perhaps on top. Also our YANA SYmbol (funky Y with three dots) will remain the same however again it needs to have a more two or three dimensial feel than what it is now.

Top 3 Things

Comfort, Understanding, Caring

Additional Info

Lastly our color orange maybe needs to be warmer, maybe brighter, but not 100% sure...color needs to convey organic feel, warmth and comfort.

Materials

Contract
Files

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Last updated 01/30/2019 4:58pm
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