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Tell us what you need

What is the exact name you would like in your logo?

Refresh Business

What are the top 3 things you would like to communicate through your logo?

The purpose of this logo is to inspire (not necessarily all of the following - but some sense of them):
A sense of action.
A sense of 'what we do matters'.
A sense of urgency.
A sense of change.
A sense of professionalism.
A sense of success.
A sense of committment.
A sense of trust.

If I were to try and visualize the logo as a person it would be a business professional wearing a suit, smart, crisp, and very alert. They would be in a purposeful stride forward, but not harried, calm, but urgent. They would be smiling, but without teeth showing. I am not sure if that helps, but someone said to try and visualize a logo as a person to help.

What logo styles do you like (image + text, image only, text only, etc.)

I prefer text in my logos as I don't want there to be too much confusion.

I would prefer a logo that looks good on white backgrounds, and would request a transparent background version of it, so that I can put other colors behind it - while this may be difficult if it could work against both a white background and a black background I would appreciate it.

Do you have any other info or links you want to share?

While the primary usage of this logo will be for a public website and blog as well as for many presentations I am still considering billing out specialized services under the banner/logo of the brand I will build.

It may also be used as inspiration for the cover art for a series of books I am in the process of finalizing. They have different titles and focuses: "Loving What You Do Matters: Achieving A Better World Through Passion In Business", "The Human Pipeline: Building Business And Relationships" etc.

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