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Food & Beverage
About Your Company
We are a manufacturer of snacks (nuts, seeds, trail mixes) and salad/produce toppings typically sold in produce departments. Our goal is to provide a healthier, quality, innovative snacking and topping option for consumers. Our direct customer is the produce buyer for large retail grocery stores, big box, etc. Our end consumer is predominately baby boomer but also shifting to millennials. Anyone who shops for their family is our target market but really anyone who shops for food! We want to maintain our current consumer base of baby boomers but really need to pivot more towards the millennial and Gen Z. We are looking for creative approach to our current (very dated) logo which we feel will help in the refresh of our packaging. We don’t want to veer so far away from our current logo that there is zero tie back but at the same time want something new, fresh, fun, creative – definitely room to push it. We don’t want to be too safe that creativity is stifled. We have been in business since 1976 -family owned. 2nd generation is now running the company. We are not new to the industry but feel like our presence is VERY dated. Our tagline is: Enjoy the Good.
Screen / Digital
Preferred Logo Style
Colors to Explore
Top 3 Things
Healthy, Delicious, Fun
Our website: www.goodsensesnacks.com (please keep in mind, this will also be getting a refreshed look but this will show the product categories and provide some company content).
Current logo is attached for reference.
We will be undergoing a package refresh as well but feel the logo re-design is key to be able to develop an entire refreshed pacakge with the right feel.
Our competitors include:
1. Fresh Gourmet
2. Orchard Valley Harvest
3. Rhythm Foods
4. Bare Snacks
5. Made In Nature
8. Fisher Nuts
11. Setton Farms
13. Ann’s House of Nuts
15. Blue Diamond
Package design we find appealing is attached.
Key adjectives to describe our brand/company/who we are and aspire to be: optimistic, clean, discovery, trusted, personal, focused
Our new tagline is: Enjoy the Good