Redesign A New Brand For A Coastal Half Marathon & 5k Benefitting Local Schools

Community & Non-Profit

2020 Seaside School Half Marathon, 5K Run & Taste of the Race
Get Ready to Run (& Play) in Seaside, FL this March!

Whether you are a serious distance racer or a casual weekend runner, come join the fun and run in the 18th Annual Seaside School Half Marathon & 5K. Scheduled for February 28 through March 1, 2020, the Seaside School Race Weekend is a 3-day event featuring amazing coastal cuisine, plenty of fun for all ages and races starting and finishing in the colorful neighborhood of Seaside, FL. If you’ve ever seen the Jim Carrey film, The Truman Show, then you have an idea of the kind of beautiful coastal architecture that you’ll find along the route at the annual race. The course takes runners on a long, straightaway-style out-and-back course along Highway 30A through several beach towns that stretch along Florida’s Gulf coast.

You’ll feel immediately at ease in Seaside — here, most people get around by bike or by foot. Funky airstream trailers serve hot dogs, fresh juice, shaved ice and more; just down the road you’ll find cozy cafés and a specialty market. As anyone who has been here knows, Seaside is best experienced by actually spending time here. Those who rent homes in Seaside for a vacation make it an annual trip, sharing it with generations of their family. Seaside is a completely walkable, charming community with great architecture and amazing things around every corner.

Race weekend offers three days of exciting events for everyone including runners, visitors, locals and volunteers. Taste of the Race with Chef Emeril Lagasse kicks off the weekend on Friday evening under the tent at the Seaside Lyceum. Saturday's Race Expo and Silent Auction is one big party with vendors, food and live entertainment all afternoon. Sunday is race day followed by a post-race party with live music.

About the Seaside School

100% of the race profits benefit the Seaside School, a tuition-free, local neighborhood school serving students who not only live along Highway 30A, but also across Walton County. The Seaside School opened in 1996 to 36 students, 2 faculty members and a single administrator serving students in sixth through eighth grades. Today, the school has expanded to fifth through twelfth grades, serving over 330 students with plans to add K4 through fourth in the near future.

Whether you’re running, sponsoring or enjoying the Taste of the Race, please know that your support is greatly appreciated by the Seaside Neighborhood School, Seacoast Collegiate High School and our community as a whole. Your participation reduces class size. Your participation provides middle school and high school students an opportunity for creative, elective classes such as gardening, music, arts, as well as an award-winning robotics program, advanced placement classes, and career-readiness industry certification courses.

Social Media

Connect and share your experience online with the hashtag #runseasidefl, and be sure to follow the Race on social media at:

● Facebook: https://www.facebook.com/SeasideSchoolHalfMarathon/
● Twitter: https://twitter.com/runseasidefl
● Instagram: https://twitter.com/runseasidefl

Seaside School Race Weekend

Scholastic, Coastal, Fun

We have been putting on this race for 17 years now without proper branding. The race weekend itself is quite a few events combined. I would love a logo that speaks to the older designs but is more modern. The race website is www.runseasidefl.com, and the race is held in Seaside, FL (www.seasidefl.com). The race benefitts the Seaside School (www.seasideschools.net). The architecture and uniqueness of Seaside is what make the race what it is. There is an iconic beach pavillon in Seaside that people associate with the race - I attached pictures.

crowdspring