• Award$250
  • Entries54
  • Creatives16

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Creative Brief

Who are you?

Red Clay Democrats is a Georgia-based political organization working to attract and engage young professionals in activism and support for the Democratic party and its candidates. We raise money, host events and organize trainings for Georgia's next generation of political leaders. Our current website (which is also in the process of redesign) is www.redclaydems.com.

What do you need?

We need a new logo that's hip, professional, and web-friendly. It should be instantly recognizable in a multitude of sizes from a banner at a vent to a lapel pin.

Who Is Your Audience?

Our audience is 25-40 year old professionals who have some sense of civic responsibility. We're also looking to establish ourselves among the other major political brands in our state, so we want a logo that's bold and readily identifiable.

Requirements

We Absolutely Must Have

- The Donkey is an element we want to consider either as the head or full body. But the donkey is not necessarily a requirement.

- Red Clay is a particularly unfriendly color from a branding perspective. I would consider dropping it as a priority.

- Two-color logos would be nice.

-We're interested in a symmetrical logo (circles or squares). Those shapes lend themselves well to pins, buttons.

Materials

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