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ezTradesmen is a new web service in the UK that lets people find local, reliable and rated tradesmen (eg. plumber, electrician etc).

You enter your job details and location, and hey presto, the tradesmen contact you directly. Best of all, you get to read their ratings/reviews before deciding on whether to use them. No more flicking through your yellow book hoping to find a good tradesmen.

Tradesmen are the ones who pay us... For tradesmen, this represents a steady supply of job leads - the jobs gets sms text messaged to their mobile directly, so they can get new jobs even if they are on a job and can't answer the phone.

** Here is what we need:

We need a stylish logo designed first of all. The logo will be used mainly on the website, but also on business cards, stationary, newspaper adverts etc.

** Our target audience is:

We have two main target audience:

Tradesmen - these are very small tradesmen businesses (1-10 people) doing plumbing, builders, electricians, bathrooms etc. Demographics varies from the young to more mature (25 - 55 yo, mostly male) - these are the ones we charge for leads, and essentially we want them to sign up to our service for job leads. They are looking for something that is easy to understand and requires minimum amount of technical know-how to work.

Consumer - these are individuals who have jobs/projects doing (eg. need to plaster a wall) but don't know where to find a plasterer - they are looking for a reliable website they can trust, that is easy to use and will do the legwork for them finding a business.

** The feel we are looking for

We want our logo to convey these feelings:

Easy to use.

Simple to understand and use.

Reliable - you can trust us.

Solid - unlike cowboy tradesmen we will still be here tomorrow - and the day after!

Upbeat - we are a happy sort of company, young, and the future is bright. Not looking for old/too stuffy type of design.

**We like these designs:

http://www.homebase.co.uk - clear, looks reliable

http://www.diy.com - though not the orange...

http://www.protx.com - very recognisable

We would like the word 'ezTradesmen' or 'ezTradesmen.com' to actually be in the logo though it does not have to be formatted/spaced/capitalized in this way.

The tagline is 'local recommended tradespeople' which you can include but is not compulsory.

Please use a unique font (not basic arial etc) so the logo will be more recognisable. It should be bold too so can be recognised easily.

It would be good to play on one of the letters in the name - perhaps make one of the letters a spanner or screwdriver or something generic to do with tradesmen.

IMPORTANT: it cannot even remotely resemble www.easy.com logo

Once we have selected a winner we will go on to the website design.



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