• Award$5000
  • Entries4212
  • Creatives1029

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Business Info

BUSINESS NAME

SmugMug

WHAT DO YOU DO?

Premium online photo and video sharing.

Target Audience

WHAT IS YOUR INDUSTRY?

Consumer Internet.

DESCRIBE YOUR AUDIENCE

People who are passionate about their photographs and videos and aren't afraid to pay to keep them safe and show them off. We have no free accounts - every customer pays. Typically they come to us when they have a major life changing event - birth of a child, wedding, major vacation or travel, a graduation, etc. Once their photos become priceless memories, they come looking for us.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

1 - Your photos look better here.
2 - Easy to use.
3 - Safe - Great privacy controls & secure backup.

Style and Concept

WHAT STYLES DO YOU LIKE?

Modern, clean.

WHAT COLORS DO YOU LIKE OR HATE?

Black or nearly black background (see our homepage). Currently we use a lot of bright green, but we're not opposed to change.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

We're not looking for a slick-looking, cold, sterile logo. It needs to be warm, friendly, trustworthy, and approachable. We love attitude! We want to be different. We don't want to look or feel like every other boring brand. Please review our About Us pages to see what we're about. Our customers tell us they *love* "Smuggy" our smiley-face mascot, so we'd like to preserve or evolve him in some way, but they tell us they're allergic to our current Comic Sans font face. We need a logo that translates well to small buttons, badges, and icons around the web ala Facebook's and Twitter's.

Materials

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