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Business Info
Business Name
Financial Change Institute
What is the exact name you would like in your logo?
Financial Change Institute
Target Audience
What is your industry?
Financial education, personal finance education
Describe the target audience for your logo
Married couples and/or women ages 25-45 with middle class income (e.g., $50,000USD-$150,000USD per year). People who want to learn how to better manage their money. This is all about education, no product sales, so it should depict trust and learning.
What are the top 3 things you would like to communicate through your logo?
Trusted advice, education, freedom/stress free financial life. Do NOT put a dollar sign in the logo
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text only or Text and Image. I want it to be simple and it must have the words - Financial Change Institute
I also want it to be simple
What colors do you want to see in your logo?
Soft blue, greens and black/gray - does not need to be all of these colors. I want it to be simple. The final files should have variations of the logo that work with black and color backgrounds
What colors do you NOT want to see in your logo?
avoid red
Where will your logo be used (print, website, etc.)?
Print, website, on promotional items (e.g., calculators), etc.
Do you have other info or links you want to share?
My business is a mix between a non-profit and for profit. It is focused on helping people save more money and pay off debt (which is exactly opposite of what people do). I offer seminars and workshops so it's all about teaching/education to help people CHANGE their behavior. Women and middle class 20/30 yr olds is the target market. No dollar signs in the logo.
Materials
Contract
Files
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