Can a Brand Refresh Help Your Business?
If you’re struggling to increase revenues, rebranding may be the key to getting your business back on track. Companies evolve and when they do, their brand and branding should evolve too.
Most companies, from Fortune 500 to small businesses, to startups, rebrand.
When should you consider a brand refresh?
Your company’s brand identity is important. But a brand doesn’t last forever.
Companies refresh their branding for many different reasons. You might no longer love your company logo or your brand aesthetic no longer speaks to your company’s values and products. You might be expanding the scope of your business and your business name is too limiting. Or, your brand simply isn’t doing a good enough job to differentiate your business in the marketplace.
You can see the top 7 reasons companies rebrand in the infographic below.
Take a look below the infographic for actionable insights on how you can rebrand successfully.