About Your Company
We are an umbrella organization for a number brands across the USA - including Stash Home (stashhome.com), VIA productions (www.viaproductions.com) and are the largest licensee for Ashley HomeStore in the world. Over the last 10 years, we've grown to host nearly 3,000 team members across the United States. We need a new brand that reflects the energy, excitement, style and passion we feel as we continue our journey. We want to attract millianials to work with us and for us; we want to stand apart as an innovator and leader in our industry; we want to reflect our CEO and our leaders. We are fashionable, we are modern, we are strong and confident, we are adaptable, we are young, energetic and enthusiastic and yet we are a stable, secure and winning organization.
Our Vision is Life Moment's Matter.
Our Mission is to achieve excellence as we fulfill the exerience in a way that honors God while blessing our teams, our guests and our communities.
Our Values are Love, Home, Trust, Team, and Winning.
We are a mid-south based and rooted company, with a national presence. While retail furniture is our main industry, we are in the business of providing our customers with the items to fulfill life's most precious and sacred moments - the moments that occur around furniture in your home.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Either "Dufresne Spencer Group" or "DSG"
Top 3 Things
Fashion, Energy, Strength
Please avoid the use of colors from our brands, especially avoid Orange, or references to any of our brands, including Ashley HomeStore.
The file attached is our current logo, which was designed when we were a 3 store operation nearly 15 years ago. The colors are from our CEOs alumni - however, we are open to changes in all matters.