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Business Info

Business Name

loco.to

What do you do?

This is a web app with iphone companion app for broadcasting location in real-time.

What is the exact name you would like in your logo?

loco

Target Audience

What is your industry?

consumer web and mobile

Describe the target audience for your logo

Striving for broad adoption, but early on it'll be important to resonate with early adopters and members of the tech community.

What are the top 3 things you would like to communicate through your logo?

1) Quality - the logo should reflect and promote the quality of the application. It should feel modern and polished.

2) Location - the value proposition for the application is based entirely on sharing location in real time. Some type of location motif may work well to communicate that value proposition.

3) Minimalism - the application is designed to do one thing well: share location in real-time. That said, it shouldn't feel cluttered or 'busy'.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

I'm a fan of the style of the simplegeo logo and icons but I don't really need anything that complex. I like simple, vector-based icons as well. I could also be open to a subtle image/text combo.

What colors do you want to see in your logo?

Blue (on the darker side but still bright feeling) as the primary color, silver or gray as the secondary, green and orange potentially as the tertiary.

What colors do you not want to see in your logo?

I'm open to variations on the recommended colors.

Where will your logo be used (print, website, etc.)?

website, iphone + more mobile devices in the future.

Do you have other info or links you want to share?

These are the simplegeo icons I referred to:
http://blog.softfacade.com/post/39098816...

I don't need anything that complex at this stage.

Also, I feel that the location pin motif is way over-done right now, new ideas welcome.

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