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Tell us what you need

What is the exact name you would like in your logo?

Hacker Partners

What is your industry?

Real Estate and Construction

What are the top 3 things you would like to communicate through your logo?

We are residential Realtors with a combined 55 years of real estate and marketing experience.

We are committed to representing our clients with:
- uncompromising integrity
- honesty
- professionalism
- confidentiality
Logo should reflect those things.

Our town is not only one of the most desirable areas to live in outside of Chicago...our town is one of the most highly desired areas to live in the country. Naperville, IL seems to always be ranked in the "Top Ten" lists when it comes to all things positive as it relates to community and livability.

Would be great if our logo could represent a sense of community...although a large town...we're not "city living"...we value our town's heritage as we continue to move forward.


We need our clients to feel like they're dealing with the best of the best...regardless of whether they're buying or selling a $250,000 or $2.0 million home.

Purchasing a home is the single largest investment you will make in your lifetime...

Thought I would include our mission statement also....

Hacker Partners is based in the Chicagoland suburb of Naperville, IL. We are founded on the principle that our clients deserve the highest level of personal service. This, coupled with the use of the latest technology, ensures that our clients will be able to make a well informed decision based on their individual needs. Our goal is for each and every client we work with...to feel completely comfortable and confident during the entire buying or selling process.

At Hacker Partners, we hold ourselves to the highest degree of excellence when it comes to communication. Our responsiveness, reliability and keen attention to detail will gain not only your trustbut your loyalty in all your future real estate needs.

What logo styles do you like (image + text, image only, text only, etc.)

I'm thinking image only which would include "Hacker Partners"... I think going with image only allows you more freedom when it comes to design...but I am open to suggestions and advice. See attachment for examples of the look and feel we like. I hesitate giving actual examples tho...I think it sometimes limits your creativity. If you have something you think we may like...please don't hesitate to put it out there. I do ask that you stay away from the generic graphic home and "wave" logos we see popping up all over the place in real estate...we know you've got more than that. (I've included those on the attachment too)

Would also would like the logo to work both vertically and horizontally depending on use.

Don't hesitate to reach out if you have a question. THANKS.

Do you have any other info or links you want to share?

If you decide to use the "HP" initials in the logo...be sure to stay clear of anything that looks like the Hewlett Packard logo...of course you could do something with just the "H" only too.

Something you need to consider when designing the logo...we are agents with Coldwell Banker.......our full agency name is "Coldwell Banker Residential Brokerage". SEE LOGO ON ATTACHMENT Legally we MUST include the "Coldwell Banker Residential Brokerage" logo in EVERYTHING we do...on business cards...billboards...brochures...everything printed and on our website. I'm thinking you would want to design something that plays well with that logo...the blue is PMS 280C (deep blue)....four color process match is 100C, 72M, 0Y, 18K. Logo is on attachment.. You can see the Coldwell Banker portion of the logo has a gradiant blue background. I also included my current business card on the attachment...may give you some ideas.

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