The buildings you create as a contractor, builder, or architect should convey your brand. The competition in the real estate development industry is fierce and it's important to stand out.

If you want your business to succeed, you should consider a professionally designed, custom logo.

Remember that you're competing against many other construction contractors, builders, excavators, remodelers, plumbers, electricians, carpenters, architects, and other construction trades. To stand out, you must understand why the logo is an important element of your brand identity. Nothing less than a unique identity will do.

Your brand must be instantly recognizable, professional, and unique. Stay away from clip art, recycled ideas, public domain art, and templates. And don't be tempted by free logo design services, or automated online logo creators or logo makers. All of those will give you a logo that looks like thousands of other construction businesses or trades and will make it impossible for you to stand out.

And be careful with trends and fads. These come and go quickly in the construction industry. Flat logotypes might be trendy today while a skeuomorphic design might be trendy another day. Don't chase fads because you'll end up changing your logo regularly and that will only serve to harm your brand. Still, don't ignore changes. What looks great today might be dated quickly. Be prepared to stay on top of trends and tweak your logo when you need to do so in order to present a modern, trustworthy brand.

Having a quality logo can make or break your builder brand and the good news is that professional logo design for your business doesn't have to cost thousands or tens of thousands of dollars. You can work with professional logo designers on crowdspring and get a professional, custom logo for as little as $299, including all fees.

Whether you're starting a new business or looking to grow an existing business, we've pulled together some of our best resources to help you.

If you are are ready to become your own boss and wonder how to start a business in 2019, we have a complete guide that will help you to get started quickly.

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Whether your business is existing or new, you should make sure that you have a strong brand identity for that business. A brand identity is the most effective way a business can gain a competitive edge in an increasingly crowded marketplace.

And if you are running out of marketing ideas and your marketing campaigns are falling flat, have you tried some new techniques? For example, some companies are finding great success with chatbot marketing.