LET ME TELL YOU ABOUT US:
We're a progressive astrology house, with an unusual take on astrology (focusing on the sometimes ugly truth in the charts.) Our approach isn't for everyone. We're slightly sarcastic and tongue-in-cheek. "THINK: The ONION does Astrology." It's for the thick-skinned and those that really want to uncover their flaws (as shown in their chart), overcome them, and yet still achieve their main goal/mission in this lifetime.
HERE IS WHAT WE NEED:
Because this is an unconventional astrology site, we need an unconventional logo. Most astrology logos look whimsical (like a fairy tale). We don't want that to be the central portion of the logo.
Central images: (1) a comet (2) a planet (3) "Real Deal" stamp (4) Signature "Jamie Principle"
Think of the planet Saturn --except instead of the rings of Saturn... the comet would be wrapping around the planet (The comet begins in back of the planet and blasts into the front of the planet, leaving a beautiful streak as it's tail.)
The second part of the logo should have an (3) INK STAMP stating "Real Deal" -- The stamp represents the contrast of the "magical/fantasy" and the "real" needs to be apparent...
Make an ink stamp that states "REAL DEAL" -- So it should be "fantasy" (the planet and the comet) and "reality" (the rubber stamp in bright bold red stating "REAL DEAL")
It's a contrast of fantasy and reality...
The third portion of the logo is the signature... Ideally, this would be gold or yellow and written at the corner or the edge of the logo.
OUR TARGET AUDIENCE IS:
18 - 40 year old women -- Ideally, we would like to open it up to men as well. And hence, the edge to break into the male demographic would be the "real deal" image in the logo.
WE LIKE THESE DESIGNS:
The dramatic tail of the comet is important to make it look "magical"...
Here's a better idea....
Combine the sailing and movement of this image of the fireman/hero:
And use this unusual image of a blue fireball: http://media1.fxhome.com/plugin-images/1...
THE "REAL DEAL" ink stamp:
Make an ink stamp that states "REAL DEAL" --
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A blue fireball -- it can look slightly cartoon-y... it's doesn't have to look real -- remember, it's a logo. There's a balance between "cartoon-y" and "sharp, edgy, professional insurance company logo"... We DON'T want INSURANCE or FINANCIAL logo looks.
It's supposed to be personable, digestible.
** We need imagination ** This is why we're extending the deadline. We really want to see someone who can run with the idea and make it complete. We're NOT looking for cookie-cutter template-driven logos.
We have several more projects/logo after this and we're ideally looking for one "go-to" logo designer to send all our projects to. And we're willing to pay a lot more once we develop a strong relationship.
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