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LET ME TELL YOU ABOUT US:

Greenlight is a high-efficiency LED grow light system that delivers extreme performance at a fraction of the cost of competitors.

98% of the lighting systems in the market use the same industry standard bulbs that have been in use for the past decade. Greenlight is radically different. Its breakthrough design reduces the overheads by eliminating cooling costs, reducing electrical set up costs, changing the bulb replacement schedule from every 6 months to every 6-10 years and reducing the energy bills by 90%.

Theres no money wasted in the design on GreenLight. Its design focuses purely on function not fashion. Its easy to install and delivers true value the moment its turned it on.

HERE IS WHAT WE NEED:

Visual identity AND document itemizing the graphic guidelines.

The guidelines ought to include the following:

- The elements that make up the design mark

- What the design mark looks like in its entirety

- Composition - how it should appear, and how it should not appear

- Minimum size

- Minimum spacing

- How it might be cropped

- Colours - including pantone AND CMYK

- Fonts

OUR TARGET AUDIENCE IS:

Commercial greenhouse growers and indoor gardeners in North America.

Theyre professional growers this is not a hobby for them! If they invest in a product or service it has to work their livelihoods depend upon it. The non toxic and sustainable nature of GreenLight is great, but its secondary to the results it will deliver.

These growers are educated about their industries. Theyve seen many so-called breakthrough' products come and go. If they have invested in these technologies - including other LED grow lights they were likely disappointed by the results. They are naturally quite skeptical, but at the same they know it pays to be ahead of the game and keep an eye on technological advancements. Especially if it makes AND saves them money!

WE LIKE THESE DESIGNS:

Here are some of the brands/ designs we admire:

Howies (http://upload.wikimedia.org/wikipedia/en......) because it's simple, open, approachable and it's clean design represents functionality

Comme de Garcon (http://www.gravitypope.com/accessories/l......) because its bold, graphic, simple and represents independence.

IBM (http://www.enterprise.mtu.edu/highschool......) because it's so simple, unexpected and instantly recognizable.

bryght (http://drupal.org/files/bryght-promo-log...) because it's clear, simple, light and approachable.

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

- Must represent Innovation, independence, confidence AND dependability.

- New logo must work in 4C and B&W.

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