LET ME TELL YOU ABOUT US:
We run on movies, come join us. Our company was founded in 1935 and operates out of the midwest. Mann Theatres has grown to 86 screens and 13 locations. Mann Theatres mission has always been to provide customers with the finest quality motion picture experience.
HERE IS WHAT WE NEED:
We're looking to re-brand an iconic movie theatre company while preserving our long historic image and community feel. We'd like a new brand identity that will be used for our website, marketing efforts, and (potentially) our packaging.
OUR TARGET AUDIENCE IS:
Our target audience is extremely broad considering various motion pictures target a variety of audiences. We have a solid history in the area so we'd like to preserve that while going through a re-brand. We embrace community and connect with our customers on a personal level so keeping a community feel in our branding is very important to us and something we believe lies in one of many core competences.
WE LIKE THESE DESIGNS:
We like clean, simple, eye catching. (what company doesn't?)
Designs we don't like...
http://www.carmike.com/ - We don't like the use of shadowing, text, and the gold color tone
http://www.amctheatres.com/ - Like the text but would like to incorporate some type of logo or association with Mann Theatres MN brand
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We absolutely must have and or we'd like to see...
1) Mann Theatres (text)
2) Our current color scheme
3) Use of popcorn but not too busy
4) Any other creative ideas visually that are associated with movies
5) Use of a ticket?
We don't want to see...
1) Clipart of any kind
2) Movie reels
3) Projection equipment
4) Cartoon feel
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