LET ME TELL YOU ABOUT US:
We is an entrepreneurial led company located in Central Wisconsin, USA with 2 distinct business units:
1) LifeCycle Document Management, and,
2) Furniture Systems & Storage Solutions.
Original company had been losing money, owner brought in new management, evaluated business model, discontinued major product line, added new ones and new management leveraged existing relationships to attract the talent and expertise needed to successfully drive each business unit. Company culture now reflects entrepreneurial leadership, a People-Process-Technology approach (a method behind the madness) and an expectation of profitable results. SPIN is not an acronym for anything we know of. We like it because people will remember it. Our 2 business units and their respective business practices (business lines) uniquely position SPINs business model and ability to drive value to our customer. See attachments for more clarification.
HERE IS WHAT WE NEED:
A logo, tag line and color scheme to that will be used for business cards, letterhead, website, clothing. We'll figure out the cards, letterhead, etc., or maybe we'll come back! A franchise well be aligned with has a red, white, blue color scheme. Their small logo will be featured on our marketing material. Were fine if our color scheme contrasts this.
OUR TARGET AUDIENCE IS:
Primarily B2B (business to business) relationships. Our customers range from IT execs to Purchasing directors to business owners/CEOs. Current customers/prospects include healthcare delivery systems, law firms, accounting firms, financial services, municipalities. Well work with architects, engineers, IT folks, designers.
WE LIKE THESE DESIGNS:
Contemporary and promoting a professional, established feel.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our name doesnt tell our audience anything about us. Our tagline must!
Things we dont like: A tornado looking spin.
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