• Award$250
  • Entries87
  • Creatives22

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Creative Brief

Who are you?

I am the founder of Pure Natural Diva - My passion is helping people live greener, healthier lives. This passion is fulfilled through my website - www.purenaturaldiva.com - the site is dedicated to Whole Living with Style and Ease.

We define Whole Living as integrating information about the food we eat, our lifestyle and the environment to create a balanced healthful life.

To get a further feel for me and who I am check out this video - http://myown.oprah.com/audition/index.ht...

What do you need?

The logo should feel clean, fresh, stylish, contemporary and fabulous.

We need a logo to represent our brand. It will be used on promotional materials, business card, mugs, reusable bottles, laptop covers, t-shirts, web... you get the idea... it will denote our brand .

Please avoid recycling symbols, or other kitchy environmental symbols.

We'd like a single color version (b&w) and a full color version. Exact colors we currently use can be viewed on our website, they are deep green, cranberry red, lime and black. These are suggested, but am open to other suggestions from the designers.

I'd like the option of having the logo stand alone and one with www.purenaturaldiva.com incorporated.

I'd also like the option to use a log line:
Whole Living with Style and Ease
Whole Living with Style - Naturally Eco Savvy

We're open to other suggestions by the designers for other taglines.

Who Is Your Audience?

My audience is upscale women ages 25-44, often busy, stylish, mothers. They use my site & brand for simple solution to living greener, healthier life.

I'd like it to be feminine without alienating the men.

Requirements

We Like These Examples

Think of the magazines Real Simple, Body + Soul and Martha Stewart.

Please look at our website - www.purenaturaldiva.com to get a feel for my overall style.

We Absolutely Must Have

I think I like the idea of featuring the initials PND.

The logo should stand alone, but also work with www.purenaturaldiva.com

Materials

Contract
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