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Business Info

BUSINESS NAME

Open Nature

WHAT DO YOU DO?

Open Nature is a new brand that understands that the most enjoyable and flavorful foods are as close to nature as possible.

Target Audience

WHAT IS YOUR INDUSTRY?

CPG

DESCRIBE YOUR AUDIENCE

One of the greatest joys in life for our target is good food. But food recalls, suspect manufacturing processes, and misleading marketing speak all get in the way of that enjoyment. Our consumers want to feel confident about the foods they choose so they can enjoy food without reservations. So they look for foods that are made with real ingredients, minimally processed, and are as close to nature as possible.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

Develop a brand mark for Open Nature that expresses the following idea:

The pure enjoyment of real food.

Style and Concept

WHAT STYLES DO YOU LIKE?

We don't want to give subjective inputs to stifle creative. Be creative. We probably won't like it if we think we have seen it before.

We also won't like it if it has 20 colors and is really complicated. Remember that this logo will appear on product packaging (many sizes, substrates, printing methods) and in print (think circular ads).

WHAT COLORS DO YOU LIKE OR HATE?

We don't want to give subjective inputs about likes and dislikes but the color palette must support the brand strategy.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

More About us at Open Nature:

We are not your cardboard tasting granola natural brand from the 1990s.

We are about great tasting food that you might find on any menu in a culinary city like Manhattan, London or Paris.

In short, we are Californian natural food lover meets contemporary Manhattan foodie.

Why you ask? We love food; we are challenging the status quo; we are tired of all the questionable manufacturing and marketing practices; we are tired of food that isnt really food but rather just a bunch of chemical additives and preservatives put together so it vaguely looks and tastes like food; and we just want our customers to freely enjoy food for its honest natural goodness. Did I mention that we are passionate about real food?

Open Nature will offer products in many different categories. If we can make it pure, natural and extremely delicious, we will. So please show us how the brand mark could work on the following 4 packaging shapes:
1) Frozen Entre Box
2) Yogurt Cup
3) Chip Bag (e.g. tortilla chips, potato chips)
4) Salad Dressing Bottle Label

Materials

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