• Award$375
  • Entries91
  • Creatives25

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LET ME TELL YOU ABOUT US:

Purpose Campaigns is an international team based in New York that builds cutting-edge social and political movements. Our principals David Madden and Jeremy Heimans co-founded GetUp.org - an Australian online political movement that is now larger than all Australia's political parties put together and www.avaaz.org/en/, the world's largest online political community with more than 3.3 million members (a partnership with MoveOn.org). Another principal, Douglas Atkin, is the author of "The Culting of Brands" (Penguin, 2004), helped launch cult brands like JetBlue, and was most recently Chief Community Officer of Meetup.com, the world's largest network of community groups.

Purpose Campaigns is currently advising advocacy groups and progressive companies around the world and is also incubating new issue-based movements. We're a new, unusual and evolving combination of an agency and a home for political and social entrepreneurship.

Purpose Campaigns has just launched LivestrongAction.org - a new global movement to end cancer for the Lance Armstrong Foundation, advised GlobalZero.org - a new global campaign for a world without nuclear weapons spearheaded by Richard Branson, Queen Noor, Jimmy Carter and Mikhail Gorbachev; advised the 2007 presidential campaign of Segolene Royal, the first woman to win a major party nomination for President of France and the Australian and US labor movements.

We're now helping progressive brands champion issues and causes and market themselves in exciting new ways that go much further than traditional CSR or tokenistic "1% of every product sold helps save the rain forests" drivel.

HERE IS WHAT WE NEED:

We have a new logo to accompany our new website (see attached images for current versions of both). Before finalizing the design, we wanted to harness the collective intelligence at CrowdSPRING to see if it might be improved.

There are two options for how we would like designers to tackle the project:

1) A logo that improves upon the existing design

2) A new logo that still works well with the new website

Extra credit for designers who also want to take a crack at redesigning the "21st Century Movements" tagline and advise us on how it should interact spatially with the logo.

Extra extra credit if you give us advice on fonts to use together with the logo/tagline.

OUR TARGET AUDIENCE IS:

Progressive companies, non-profits, political candidates.

WE LIKE THESE DESIGNS:

http://www.globalzero.org/

http://www.droga5.com/

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The logo should be bold, modern, and use the word "Purpose". Our brand values should be embodied in the mark: our core business is about mobilizing large numbers of people to take action for social and political change, but but not in a cliche way. Think movement, energy, simplicity--not overwrought or dated.

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