• Award$300
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  • Creatives48

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LET ME TELL YOU ABOUT US:

PublicSpend is an exciting new Internet service that uses government spending and contracting data to help small local service vendors promote their businesses, win new contracts and grow their local customer base.

We will launch 2 services this year:

1. An authoritative online platform for companies that are qualified or certified to work with government to market their businesses

2. Actionable sales and competitive intelligence for local vendors seeking to win government contracts

Government is the biggest buyer of goods and services in any region and holds a huge amount of information about local businesses and their contracts. We leverage this spending data which is a matter of public record. By accumulating it from thousands of different sources and then structuring and analyzing it PublicSpend is able to provide services (online) to local companies that have traditionally only been accessible to big companies with big budgets. We aim to help small businesses promote their qualifications and enable all buyers to take advantage of governments work to the benefit of the wider community.

HERE IS WHAT WE NEED:

We need a logo for the business. It will be used mostly for web/email but also sometimes for print (primarily business cards).

We would like the logo to be straightforward and clean but creative. We want our service to be viewed as authoritative and trustworthy. The logo should evoke these key qualities but in a modern, fresh and exciting way.

OUR TARGET AUDIENCE IS:

Our primary target audience is small local services vendors and the buyers of their services. Examples of industries that we will target include janitorial, landscaping, pest control and security service vendors. The owners of these businesses will be our buyers and many of them will operate only within a small geographic area. They are busy people who dont spend all day behind a computer so it will need to catch their attention and be memorable.

WE LIKE THESE DESIGNS:

Nothing in particular to steer you toward. We are using this service so that we can access the creative talent of the community and are open to your ideas.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The design must include the word "PublicSpend" with the "P" and "S" capitalized. Our product is in development right now and we have agreed a color scheme and basic template. Please see the attached file. The logo will be positioned in the top left hand corner and must work in with the color scheme and approach taken in this template. (Please ignore the graphic in the bottom left).

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