LET ME TELL YOU ABOUT US:
Ars Publica Consulting, LLC. is a small public affairs consulting practice. Our name's etymology invokes a little artistic license with Latin, roughly translated as 'the art of', 'science of' or 'strategy of' politics. Our tagline is "Strategic Politics, Defined."
HERE IS WHAT WE NEED:
The logo should include the name "Ars Publica Consulting" and the tagline, "Strategic Politics, Defined".
On the details side,
All objects need to be printable in black and white, grey-scale and color, and scalable from small to large. Though it should work on dark and light backgrounds, please submit logos on a white background only. Use fonts that are free or cleared for commercial use so there are no licensing issues.
Final files must include vector files .eps and .ai for print and create a PDF file for all design. If using Illustrator, all fonts need to be created to outlines. Submissions for web must be in layered .psd and JPG/PNG format.
Include a 1/8 bleed margin if your design will be printed all the way to the edge. Any design information should be at least 1/8 away from the trim line to not be cut off. For two or three spot colors, your file must be set up in spot color in order to print correctly with color information in Spot Channels with the Pantone color specified. We will need color separation information including RGB, Pantone, and CMYK. The output settings are 300dpi and PMS colors must easily and accurately convert to CMYK. One color or Black & White or Grayscale printing need the file set up in Grayscale.
OUR TARGET AUDIENCE IS:
The audience is corporate, and we'd like the logo to convey a sense of "strategery" if you will.
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