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Health Care & Biotech
About Your Company
We are a non-profit organization with a mission to bring the healing and transformational power of psychedelic medicine to the world. It is important that we balance the requirement to be credible, professional and experienced with a sense that we are compassionate, individualized and operate from a place of love and empathy. We require a logo developed that has a visual icon along with the wordmark of the organization name.
Preferred Logo Style
Image + Text
Colors to Explore
Top 3 Things
Synergy, Trust, Acceptance, Compassion.
Our organization is involved the developing industry of psychedelic medicine. We are at the intersection of mental health care, personal healing and transformation, and accessing higher levels of concsciousness and connectedness. Even though we are in the psychedelic-related field, we want to bring credibility and trustworthiness to the space. We are looking for our logo and brand to reflect a blend of being trustworthy and credible, but ensure that it has a sense of humanity and individuality to it. We would like to come up with a design that perhaps has a subtle reference to zen, mindfulness, wellness types of elements such as what a yoga or meditation studio or company might have.
We're envisioning the combination of a unique icon and a wordmark that go together. The icon would likely exist to the left of the wordmark in the standard layout. The icon would be able to stand alone from the wordmark as a visual of our brand.
For the icon, we want it to have a sense of feeling unique, special, hand drawn, somewhat imperfect. One idea we had was to try and represent the sense of moving from chaos to order. Something that suggests simplification, or clarification.
We want a flat logo that does not have any gradients or complex elements to it, so that it's easy to scale to a wide range of applications. We believe a great logo should look just as good when it's photocopied as the original - so more of a line art, approach instead of gradients or progressive color changes etc.
Psychedelic medicine has a lot to do with taking ancient medicines and compounds that have been used for thousands of years by indigenous people, and bringing them into the modern world. Marrying evidence-based science with the ancient wisdom of plants and natural healing compounds. Psychedelics are on the verage of being legalized to treat a wide range of mental health disorders, and it is this transition and accessibility that we are focused on.
The brand needs to be warm and approachable, but we do not want it to feel "hippy" or too fringe.
Here are some of the players in our industry which have brands that we appreciate:
We are looking for a design of the icon/visual to be somewhat asymmetrical - representing the journey and existance of human beings being imperfect in nature. The attached jpg shows some examples of different ideas with regard to the feel of possible directions for the icon.
Unique, special, different, and that life and moving through life doesn't happen in symmetry. We like the possibility of a hand drawn / sketched icon, perhaps some reflection of a bit of random chaos moving to order, to seeing things differently, to bringing a sense of control and order to the world.