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LET ME TELL YOU ABOUT US:

Pickup Outfitters is a locally-owned truck and pickup accessory and customizing shop. We have been operating in Waco for more than 20 years. A new website is under construction and not yet available. We are waiting for a new logo. You can visit the parent company website at www.perry-co.com

The brand promise is Excitement through unique, individualized trucks.

The mission is to have every who does business with Pickup Outfitters leave our shop excited about their truck.

The tagline is: Create a Commotion

HERE IS WHAT WE NEED:

The logo that says excitement and individualism.

Most important is a unique font presentation. Please dont use common or widely accessible fonts. The font presentation is very important, as important as any icon you might create.

Try to use gold as the primary color. Please dont have more than two colors in the logo, and it should be able to be reproduced either on a white or black background.

The logo should have a horizontal orientation, not vertical or square. It will be used on the website, in the back of truck windows, on printed materials, exterior signage, and shirts.

Questions? Fire away!

OUR TARGET AUDIENCE IS:

Target customers are mostly blue-collar men, age 40, outdoorsman, making good money.

Secondary customer persona is men, early 20s, no life commitments with plenty of disposable income. They live paycheck to paycheck and will make big ticket purchases to enhance their self-image.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Please, NO pickups or trucks in the logo

Materials

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