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1.The client completed an interactive design brief.
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LET ME TELL YOU ABOUT US:
Were a Brazilian company which is building a group of companies on the legal services industry. We intend to provide services like mass litigation, legal benefits, legal services to small and medium enterprises, education courses for lawyers, among others.
HERE IS WHAT WE NEED:
Weve already chosen the name Juritas to be the key brand of our holding and intend to use this name on all the companies which are part of the group. We havent decided if were going to use the logo as the unique logo for all the companies or if itll be an umbrella logo that will appear jointly with the logos of the groups companies.
OUR TARGET AUDIENCE IS:
Our target audience is diverse: individuals, employees, managers/employers and entrepreneurs. The logo will be the key holder of the desired attributes of our group and wed like to transmit the following aspects: quality, trust, seriousness, vanguard, accessible, transparent and flexible.
WE LIKE THESE EXAMPLES:
GE (attached below) theyre a very diverse group but every business which has the GE brand transmits common values of the group
Intel (attached below) people in general dont know exactly what their product does, but they recognizes and perceive positive attributes of the brand
BrasilBrokers (attached below) Brazil Brokers is a Real Estate Holding company, which uses the holding logo (the house) and the holding name on its group companies (Brazil Brokers), but has a space for the specific name of the company (Abyara)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The name Juritas should appear on the logo.
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