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LET ME TELL YOU ABOUT US:

Project 808 is an up and coming aftermarket performance parts retailer focusing on the German Automobile community.

HERE IS WHAT WE NEED:

A logo design by manipulation of text, to be used on our website, in Automotive forums and used for advertising. We require a logo design that we can use for both web and print. The concept of Project 808 is for customers to build their project car, we supply the parts to make their dream car setup a reality with the products we provide. Our logo should be based on our own Project car, a black BMW M3 Coupe that is all blacked out, hence we wish our logo to be something that personifies evil/rugged/industrial/mysterious. The Gears of War logo comes to mind without the scull or the Decepticons from Transformers. We came up with some concepts outlined below but ultimately we are not designers and would like the creative input of talented individuals like yourself. Keep 3 basic colors, silver/black/red (a metallic look to the logo would be nice. Logo should look fine on a black, gray or white background.

OUR TARGET AUDIENCE IS:

German Automotive Community, predominately BMW owners. We want our customers to hear/see Project 808 and be curious about what Project 808 and once they discover us, get exited to be working with Project 808 on their project car and tell others that they collaborated with Project 808 on their project car. We want them to feel that they are working with a prestigious parts company that is held in high regard as we hold our customers in the same regard. W

WE LIKE THESE DESIGNS:

Here are some concepts we worked with:

Concept 1:

http://img15.imageshack.us/img15/936/p80...

Another concept built from:

http://3.bp.blogspot.com/_qEpN0tSwzUM/R4...

end result was Concept 2: http://img404.imageshack.us/img404/7854/...

Concept 3: http://img23.imageshack.us/img23/3449/pr... (did not like the font on the 808)

Another option is to spell out 808, such as EIGHTOEIGHT or EIGHT 0 EIGHT. Similar to this logo: http://img515.imageshack.us/img515/1713/...

Or you could just come up with something totally different with a different direction nothing is set in stone!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

As stated above, using Red, Black and Silver in the logo, personifying industrial/evil/mystery. A plus would be if the logo is metallic, like having a brushed finish (again think Decepticon from Transformers). The logo should be simple, modern and minimalist (but not extremely minimalist).

We definitely do not want fonts that are too complicated or campy, such as the 808 in Concept 3 above.

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