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Creative Brief
Who are you?
We are Launch Pad. We help professional race drivers develop relationships with potential race teams and sponsors. The name Launch Pad comes from the idea of launching a race drivers career; It all starts with us.
What do you need?
A corporate-feeling logo that will be used throughout all marketing materials.
Who Is Your Audience?
Potential sponsors, race fans, professional race drivers, aspiring race drivers, fortune 500 companies.
Requirements
We Like These Examples
logo needs to be clean, clever, modern.
We Absolutely Must Have
This logo needs to fit the following guidelines:
1.) Important keywords: energy; power; speed; "Friendly-corporate" feel; established feel; experts; big business look and feel; knowledgeable; trusted, results
2.) Type treatment as well as a bug.
3.) Things to avoid: checkered flag.
4.) Color Palette: Open to all suggestions
5.) Preferably 2-color, odd/experimental color combos welcome
6.) NO images or clip art. Vector only.
7.) Typeface should be clear and simple.
8.) The files we will require are: Logo File - .eps/.ai (CMYK)
Materials
Contract
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