LET ME TELL YOU ABOUT US:
The software product is 100% web based database reporting tool. Our mission is to "change the way businesses do reporting" and we do that by putting the power of creating and running reports in the hands of the people who need them, the HR staff, the accounting staff, the customer service people. Instead of going to the IT department to create their reports and keep their data held hostage, our product is intuitive and easy to use so that the non-technical person can create their own powerful reports and view their own data.
The product makes it very easy to take data that exist in databases and convert them real-time into a variety of powerful report formats, tables, grids, graphs, dashboards, crosstabs, form layout, management style, ad-hoc, custom reports.
It also provides a very secure environment that lets users quickly do analytics with the data as well as collaborate and share with a large or small team (such as their department or division).
So leveraging the concepts of web 2.0 we're taking traditional business reporting technology and combining it with the power of web based social networks and portal, collobartion tools such as Sharepoint.
The new product is designed in Silverlight so it (will) have a very robust interface and have desktop application features but be 100% web-based.
The new name is:
and represents the concept of "Your Business Intelligence" - "Your BI"
The tag line is:
Your Data, Your Power
Your Data, Your Power
HERE IS WHAT WE NEED:
The logo should be delivered as a very high-res color and B&W EPS and JPG, as well as the original fonts and PS or AI files.
It should have a transparent background (or edges) so it can be put on many different backgrounds cleanly.
OUR TARGET AUDIENCE IS:
Businesses large and small. This include commercial, government, international, non-profits, anyone with data they need to report on. We are targeting the consumer of information as well as the IT department and our core message is one of change, opening up the database securely so that IT can feel comfortable letting the consumer do their won reports. So we want to have a cool, hip, change style logo but also professional and classy so that business will accept it.
WE LIKE THESE DESIGNS:
We are open to creativity
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Becuase Yurbi is not immediately recognized (yet) as associated with business reporting we do need to either a) have the tag line in the logo or b) have the logo include some elements which make it clear that Yurbi is a business intellignce reporting tool and not a stuffed animal or something unknown.
We would also like the trademark symbol after the name included in the logo
What we don't want is a animal mascot or any type of logo that includes the aspect of a "person, animal, or anything with legs, arms, antennas, wings, etc" However, if you do have a concept that you think is super cool, we are not 100% opposed to anything, please submit and you may change our perspective.
Feel free to submit it as we are not 100% opposed to it, but we are NOT looking to emphasis the BI portion of the name to stress the Business Intellignce aspect. So for example YurBI is not what we're after. We would prefer to keep the name Yurbi but we are open to concepts, so if you have a really amazing concept that does make the BI capital and bold as part of the name, please submit, you may change our perspective (I just add this note so I dont get 100 logos with the BI in bold capital letters)
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