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LET ME TELL YOU ABOUT US:
Interior Design firm (see us here www.blountdesign.com) moving into creating products including furniture pieces and lighting pieces for the high end interior design industry. A two person firm, creating high end residences and some commercial (which is not shown on the web site). Published in glossy magazines often, I am creating a line of furnishings. The products will be mid-century to glamorous. Even though the high style industries are choc full of really simple thin lines on white, I am leaning away from it. I am looking for something clean and not too feminine or too masculine. I am open to pattern, but that may date itself at some point. I want it to feel high fashion but still be happy or bright or light. I want it to be able to sit side by side with the really serious fashion photos and adds but be the good and brighter side of them. Although this is interior furniture, I want it to feel like fashion or jewelry.
One name I have tossed around is House of Habit.
HERE IS WHAT WE NEED:
I am looking for a name(!) and a logo and any color branding for the product line which will be completely separate from the deisgn business.
OUR TARGET AUDIENCE IS:
Interior Designers and their clients who might request that they use these products and furniture pieces.
WE LIKE THESE DESIGNS:
I want to base the marketing plan on high fashion websites. Think Marc Jacobs, Prada, Roberto Cavalli, Pucci, Tory Burch, Armani, Gucci. I want it to feel high fashion but still be happy or bright or light. I want it to be able to sit side by side with the really serious fashion photos and adds but be the good and brighter side of them.
Think glass, jewelry, stone and enamel embellished items, chrome.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Think retail. Definitely don't want it to feel corporate.
On The Business Name: It could be a completely random name or named after me, whatever is best. If it is a random name, it cold say "By Wendy Blount" underneath the name and logo, as Sara Blakely did with Spanx. It's an option, but not a must.
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