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LET ME TELL YOU ABOUT US:

ExerScience is a new fitness supplement company.

Were looking for a logo and design for our company and for our companys new patented product.

The product is a package that has an exercise drink and also a post-exercise powder (to mix with water in the original bottle after the exercise drink has been consumed).

Background Overview:

There are ordinary hydration drinks for exercise (like Gatorade). There are also drinks, powders, and bars to rebuild muscle after exercise. There is presently no product that provides both, like this one.

HERE IS WHAT WE NEED:

Were looking for a logo/design for the company and product.

OUR TARGET AUDIENCE IS:

Active adults, male and female, who regularly exercise for about an hour-long session

We want them to think that:

The product will give them the full benefit from their workout (where others only supply partial benefit).

It is a one of a kind product.

ExerScience Nutrition is a leading-edge exercise nutrition company.

The product provides hydration and energy for exercise and,

restores muscle energy and fosters muscle growth after exercise.

WE LIKE THESE EXAMPLES:

Entirely open to design ideas

Tone and Manner:

Leading edge

Modern

Science-based

Exercise-related

Fit

Cool/hip

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Absolute: ExerScience

also may include the word "nutrition" (smaller letters, as part of the logo name).

Optional: The product package may include "Workout Optimizer" with the descriptor "Sequenced Nutrition System."

Materials

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