We are a Startup Healthcare IT company with a new and exciting product that is already having success in the market. We are in the process of rebranding the product itself, separating it from the company itself. The company will soon go through a rebranding and logo change as well.
Our target audience is physicians, medical office managers, and medical students. In order, those are the largest to smallest aspects of the market and also the order from least to most in terms of technology adoption.
We want an attractive logo with a modern feel. One that portrays the newness of this category of HIT without scaring people away. We want the logo to say Digital Chart Room but also have a graphical element that would easily be recognizable once the brand takes hold in the marketplace.
This logo will be used on our website, in marketing material, and in the product itself. We will be glad to have only the AdobeIllustrator version as we can resize and repurpose as necessary.
The logo should be created to be able to be scaled as for large print media and small positioning on the web.
The main colors we want to work with are Green and Light-Brown/Tan, but we are open to other palettes if one catches our eye better.
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