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LET ME TELL YOU ABOUT US:

We are Efficient Capital Management.

We are experts in an investment field called "Managed Futures."

Managed Futures investments are in futures, options and currencies. While the types of investments seem limited, the methods of trading them are infinite. This diversity makes it very hard to find the best traders. An even harder problem is piecing together a set of completely unique traders into an effective and manageable whole.

This is where we come in. We find the best traders from around the globe. We put them together in portfolios. Then we manage the portfolios for diversity, performance and risk.

We offer our clients, who are some of the world's largest and most sophisticated investors, portfolios unlike any of their other investments. These products investors simply could not make on their own.

We are disciplined, focused and "efficient."

We are not "Wall Street," but we are "Midwest" and Northwest."

We are guided by four principles:

Service others needs come first

Innovation there is a better way

Excellence only our best is acceptable

Character honor God and reflect his character

HERE IS WHAT WE NEED:

a logo to form the basis of a new brand identity

vector only

spot colors only

4 or fewer inks

must work in greyscale and color

must work in print and on screen

must be able to pair with available fonts

see the important text requirements under We absolutely must have this in our design

OUR TARGET AUDIENCE IS:

We have two distinct audiences: institutional investors and high net worth individuals. Both of these groups are sophisticated investors but have distinct needs.

Primary Audience: Institutional Investors

These people work for huge institutions like pension funds, private banks and endowments. Their driving concerns center around risk management. Of course, they want their investments to have good performance but at the same time their board of directors must always believe their money is safe.

Secondary Audience: High Net Worth Individuals

This group consists mostly of successful, seasoned professionals and entrepreneurs who are natural risk takers. They tend to be curious about the return possibilities of our portfolios and are very focused on customer service.

WE LIKE THESE EXAMPLES:

two logos we admire are Winton Capital and Goldman Sachs (images attached)

we like simplicity, not opulence

we like a feeling of motion or momentum

we like natural colors

we do not like columns and bank-esque architectural imagery

we do not like money based imagery

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

the logo can be image-based or type-based

if image-based it must be able to merge with the word Efficient

Efficient, Efficient Capital, and Efficient Capital Management are options

capitalization is not necessary

no acronyms EC or ECM

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