LET ME TELL YOU ABOUT US:
We are Efficient Capital Management.
We are experts in an investment field called "Managed Futures."
Managed Futures investments are in futures, options and currencies. While the types of investments seem limited, the methods of trading them are infinite. This diversity makes it very hard to find the best traders. An even harder problem is piecing together a set of completely unique traders into an effective and manageable whole.
This is where we come in. We find the best traders from around the globe. We put them together in portfolios. Then we manage the portfolios for diversity, performance and risk.
We offer our clients, who are some of the world's largest and most sophisticated investors, portfolios unlike any of their other investments. These products investors simply could not make on their own.
We are disciplined, focused and "efficient."
We are not "Wall Street," but we are "Midwest" and Northwest."
We are guided by four principles:
Service others needs come first
Innovation there is a better way
Excellence only our best is acceptable
Character honor God and reflect his character
HERE IS WHAT WE NEED:
a logo to form the basis of a new brand identity
spot colors only
4 or fewer inks
must work in greyscale and color
must work in print and on screen
must be able to pair with available fonts
see the important text requirements under We absolutely must have this in our design
OUR TARGET AUDIENCE IS:
We have two distinct audiences: institutional investors and high net worth individuals. Both of these groups are sophisticated investors but have distinct needs.
Primary Audience: Institutional Investors
These people work for huge institutions like pension funds, private banks and endowments. Their driving concerns center around risk management. Of course, they want their investments to have good performance but at the same time their board of directors must always believe their money is safe.
Secondary Audience: High Net Worth Individuals
This group consists mostly of successful, seasoned professionals and entrepreneurs who are natural risk takers. They tend to be curious about the return possibilities of our portfolios and are very focused on customer service.
WE LIKE THESE EXAMPLES:
two logos we admire are Winton Capital and Goldman Sachs (images attached)
we like simplicity, not opulence
we like a feeling of motion or momentum
we like natural colors
we do not like columns and bank-esque architectural imagery
we do not like money based imagery
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
the logo can be image-based or type-based
if image-based it must be able to merge with the word Efficient
Efficient, Efficient Capital, and Efficient Capital Management are options
capitalization is not necessary
no acronyms EC or ECM
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