About Your Company
"DefendEasy" is the name of the one-product company.
The product is an optimized pepper spray with further and better functions and features to protect individuals in endangered situations (ranging from sexual assault, rape to grievous bodily harm or robbery). The focus is that it is a product to easily defend oneself.
The main target group consists of women who are in the age of 15 to 39 years old. However, also older women or men are customers.
The product is small, handy and easy to handle. It is made in Germany and is of very good quality, functional and reliable.
Please include the brand name (one-product brand) in the logo: "DefendEasy". You may also include "Prioritize Yourself", which is the slogan.
I like dark colours like dark grey or dark brown most.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
(maybe also the slogan "Prioritize Yourself"
Top 3 Things
Protection. Reliability. Determination/Resoluteness.
I like plain and minimalistic designs without any squiggles. The focus shall be on the protection, reliability and determination/resoluteness of the product as well as the necessity to have it. Strong and clear design, easy to draw on a paper and recognizable. Maybe a combination of the word.