LET ME TELL YOU ABOUT US:
We are a start-up consumer legal website in development. The site provides software tools for consumers to post their legal needs, communicate, evaluate and select lawyers. It also provides tools for lawyers to search postings, communicate and find clients.
HERE IS WHAT WE NEED:
A fresh logo (with graphic element) to be used on our website.
Name: Present My Case
Secondary tag line: Shop for lawyers by the case
Horizontal (designed spatially for the website header)
general website color scheme - white/grays and greens
OUR TARGET AUDIENCE IS:
Consumers needing legal services/advice and lawyers searching for clients in the consumer (not corporate) legal market.
WE LIKE THESE DESIGNS:
Contemporary designs with traditional elements
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Most important - avoid cliches used in typical legal logos - no scales of justice, judge gavels, courthouse columns. Design elements should be unique and communicate that this is a new type of legal site.
Logo should balance: fresh, contemporary and consumer-oriented (but not cartoony), with intelligence and trust (but not corporate, stocky or traditional - it still needs to retain uniqueness).
Company name should be clear and visible - avoid overly abstract concepts/fonts.
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