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Our firm is re-branding to focus on our main demographic: Motorcycle riders. We need help getting a logo that resonates. The brand is 3 words of various lengths, so text-based logos are OK if you think that is best, but feel free to use iconography that fits the demographic. Images like motorcycles, gears, pistons, chains, wings, wheels, roads, etc. are all fine if you want to go that route.
The new brand name is similar to other brands in other industries, so you’ll need to conscientiously avoid similarities to those other brands.
Your creation will need to be flexible, translating well to black-and-white versions if needed, and being recognizable on media from billboards to t-shirts to websites.