• Award$375
  • Entries254
  • Creatives49

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LET ME TELL YOU ABOUT US:

polliwiggle.com is a startup children's apparel website that was founded upon the core values of simplicity, affordability and thoughtfulness. We are NOT a discount children's clothing company; we offer access to great children's brands at great prices. We strive to ensure that all of our business process and operations are as eco- and kid-friendly as possible.

HERE IS WHAT WE NEED:

A logo (polliwiggle word with associated icon) for all branding and marketing to be used on our website/business cards/marketing materials/hangtags for clothing. It is of paramount importance that our logo be clean and polished.

OUR TARGET AUDIENCE IS:

Young (25-37), online Moms that want access to great Children's brands and appreciate our core values.

WE LIKE THESE DESIGNS:

While we are not set on a specific design, we like the design aesthetic of the following brands: Patagonia, Apple, The North Face, Marmot, and Crate & Barrel.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

- a color scheme that is geared towards both boys and girls, i.e. gender neutral.

- a clean and polished look and feel that conveys our core value of simplicity, while at the same time being fun.

- we are biased towards icons that can stand alone from the name; however, we are defintitely open to all ideas and appreciate your creative judgement. We would also like the icon to be attractive with or without the "polliwiggle" word logo you create.

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