LET ME TELL YOU ABOUT US:
We are a project management consulting company. See http://www.pmfaqtory.com. Our motto is: "defend your projects against risk." Project management consists of sometimes making difficult tradeoffs among time, cost, and scope. These three are called the "iron triangle." We bring knowledge, tools, and experts to our clients to defend their projects against the challenges of impossible deadlines, too little funding, and too much work, to enable them to choose the right projects--those that will deliver value--and execute them successfully.
Our company works mostly in the health care industry, specifically in information technology, to deliver projects that will ultimately improve health care professionals' ability to deliver the highest possible quality of care to patients. In the turbulent sea and chaotic storm of highly stressful projects, we bring leadership, consistency, and safety. We are the protectors, the defenders, the rescuers, and the leaders, throwing a net out into the tumult to bring clarity and safety to projects--in short, to defend them against risk.
We are the architects, artists, and builders of successful information technology projects.
Incidentally, pmFAQtory comes from the title of a forthcoming book, The Project Management FAQs. pm = project management. FAQ = frequently asked questions. FAQtory shouldn't be thought of as a factory, but as as a house of knowledge--a library of answers by experts.
HERE IS WHAT WE NEED:
We need a world-class logo: simple like the Apple logo, and just as distinctive. pmFAQtory aims to be the "Apple" of project management consulting, not the "Dell." We cater to high-end clients, hold ourselves to the highest standards of excellence, and we want a logo that captures the essence of high status and high quality, a logo that would fit right in in an office in Manhattan, one that is simultaneously inspiring, edgy, and sharp. We don't just want a business logo, but one that stands on its own as a creative work of art.
We need a logo that consists of a symbol and the text, "pmFAQtory, LLC."
The logo will be used both online and in print, so it should scale well. Should it be necessary, there could be a traditional-sized logo, and a variant of it for small print, such as in the footer of a page.
Like architecture, project management is both an art and an engineering science. Perhaps the best way to design our logo is to look at inspiring architectural works of art and try to distill their essence into a simple logo, keeping in mind our motto: "defend your projects against risk."
Imagine visiting the Milwaukee Art Museum and looking up at the remarkable ceilings and how light filters through them to create dramatic shadows (nature's own contribution to the architect's art), or gazing out at Lake Michigan. It's deeply inspiring and profoundly beautiful. We want our customers to know that we are the experts in project management, but that we go above and beyond mere expertise and elevate what we do to high art.
Consequently, we hope that you'll find inspiration from great works of architecture. If you see something striking that you like, perhaps you could capture its essence in a logo. Use your imagination and give us something that would make Frank Lloyd Wright proud. We want to inspire our audience--to make them realize immediately that pmFAQtory is a distinctive, extraordinary company. We want to create a sense of anticipation, excitement, inspiration, and awe. We want their first thought to be: "Wow." And we want the next thought to be: "Show me more!"
We want this logo to celebrate the creativity of the human spirit. We want it to be a Romantic logo, a logo that Ayn Rand would have loved.
OUR TARGET AUDIENCE IS:
Our target audience is hiring managers (primarily) in the health care industry: CEO's, chief financial officers, chief information officers, chief technology officers, and their VP's, directors, and managers. We're also targeting project managers at organizations, as one of our services is to improve a client's internal capability to achieve superior project execution by providing assessment, training, and mentoring to successfully defend its projects against risk.
WE LIKE THESE DESIGNS:
For inspiration, consider:
http://www.pmfaqtory.com (Please note that the header of our website contains small blue tiles; think of them as tiny windows in a vast skyscraper. Perhaps a better representation of this is the back of our business cards, which you'll find in the attached PDF file.)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Consist of a symbol and text (pmFAQtory, LLC).
Be simple and distinctive.
Be Zen-like in its simplicity.
Have a quality of quiet strength.
Be an artistic logo.
Work well both in color and black and white.
Have no more than 2 or 3 colors (or gradients thereof).
If using color, use any of: silver (not dull, but blindingly bright and highly reflective), white, black, and blue.
Feel free to throw in some completely creative designs that ignore everything that we've said, but inspire YOU, just to see what happens.
Look too "busy" (i.e. be complicated).
Use many colors.
Use hard-to-read fonts.
No Files Added