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Background

Industry

Real Estate & Construction

About Your Company

The Flow Company specialises in supplying flexible pipeline products to the plumbing and fire industry, within the construction sector. From a European base, we want a logo with global appeal. The company will be licensing distributors, so these companies are part of the target market along with specifying consultants, and engineers. The company is developing products which in turn will require brand design, of a similar nature, so the winning designer will bear this in mind. Our preferred corporate colours are royal blue, aqua, and white. We need the logo to work well when reversed out. We may develop brands with a red, green and black colour scheme to reflect this design solution. The winning font is likely to be a sans serif typeface. We are open to interpretation but we are looking for a logo with a directional motif such as arrows and lines to denote direction of flow. As we want to convey that we are an established company, we are open to a retro feel to the design. For example, from the 1980s and 90s.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Signage

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Sans-serif

Colors to Explore

Blue

Aqua

Logo Text

the flowcompany

Top 3 Things

Professional Quality Engineered Established

Vision

We love brand styles such as SHARP, or Canon, or Adidas with a motif. It must not, however, look like a toothpaste brand! We are looking for it to have a white background, and not be too expensive to reproduce on letterhead, for example. More of a linear logo than square. It must have a European feel, but with global appeal.

Materials

Contract
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