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LET ME TELL YOU ABOUT US:
Safe Cycling, LLC is focused on protecting and saving the lives of cyclists worldwide. We have launched two initiatives:3fettplease.com and roadguardian.com I recently purchased the domain name pleaselook.com and wish to develop a worlwide campaign to get motorists to pay greater attention to being on the lookout for cyclists on our roads. The excuse of "I didn't see him" doesn't get it. Developing a campign to ask and remind motorists to "Please Look" for cyclists can go far in preventing collisions, injuries and the loss of life.
HERE IS WHAT WE NEED:
New York City DOT just launched a campaign that is called "Look" where the two oo's serve as wheels for a cyclist. I would like to see something done like this but with a more definitive illustration that we are asking motorists to look for cyclists.
Our message is "Please Look". This makes the request more polite and I believe more likely to gain a positive response from motorists. If you go to www.looknyc.org you will see what NYC is doing. The fundamentals are similar but the approach is different as is the cyclist coming from the oo's.
OUR TARGET AUDIENCE IS:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
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